From July 17 to 25, Sinocera Create-tide successfully held the 2024 "New Forces" College Student Training Camp. The camp was designed to cultivate young talents with an innovative mindset and professional skills, thereby injecting fresh vitality into the company’s sustainable development. Following seven days of intensive training and practical sessions, 33 new recruits—hailing from various universities—gained in-depth insights into the company’s culture, business processes, and the latest developments in the ceramic industry. Additionally, they made significant strides in enhancing their professional competence and teamwork capabilities.

Onboarding Journey Begins: Welcoming Newcomers and Explaining Company Policies

On the morning of the 17th, the "New Forces" Training Camp, themed "Guided by New Trends, Embracing a Promising Future", officially kicked off in a warm and welcoming atmosphere. Zhang Tianjie, General Manager of the company, Dai Jianbin, Executive Deputy General Manager, Tian Xiujuan, Deputy General Manager, Zhou Jun, Deputy General Manager, and other company leaders attended the opening ceremony. Zhang Tianjie, General Manager, delivered a speech for the event. He first extended a warm welcome to the college students who had traveled from afar, stating in his address: "Currently, the ceramic industry is undergoing rapid changes, with technological innovation and market demand becoming increasingly diversified. These changes have placed higher requirements on our development. As a leading enterprise in the ceramic ink industry, Sinocera Create-tide is also in its third phase of entrepreneurial development. We must continue to recruit and cultivate outstanding new talents to meet future challenges."Subsequently, the trainers of the camp provided a detailed explanation of the company’s core values, development strategies, and various rules and regulations to the participants. Through vivid case studies and sharing, the students gained a deeper understanding of the company’s cultural philosophy, laying a solid ideological foundation for the subsequent training sessions.

In-depth Business Session: Gaining a Comprehensive Understanding of Company Operations

On July 18th, the training camp moved into the phase of business knowledge learning. The participants visited the company’s product exhibition area, R&D center, sales department, and production workshop respectively, gaining a comprehensive understanding of the entire process of the company’s products—from design and development to production and sales. In the product introduction session, the participants not only got to see Sinocera Create-tide’s innovative achievements in the field of ceramic materials but also deeply perceived the company’s unremitting pursuit of quality and innovation. During the R&D training, the insightful explanations by technical experts sparked the participants’ strong interest in technological innovation. Meanwhile, knowledge sharing from the sales and after-sales teams gave participants a clearer sense of market demands and customer service.

Workplace Skills: Boosting Personal Competitiveness

On July 19th, the training camp focused on developing students’ general workplace skills. Led by a team of professional instructors, the participants acquired practical competencies including workplace etiquette, communication skills, time management, goal management, and work task breakdown. These courses not only help the students build a professional image but also enhance their work efficiency and teamwork capabilities. Particularly in the communication skills training module, through simulation exercises and interactive discussions, the students learned methods for effective communication and conflict resolution—laying a solid foundation for their future professional careers.

Trainers of the training camp also provided a detailed explanation of the Sinocera Business System (CBS) to the participants. Meanwhile, they introduced the "Improvement Proposal Initiative" and lean tools, encouraging the participants to identify problems in their daily work, put forward solutions, and develop a mindset of continuous improvement. These initiatives not only stimulate the participants' innovative thinking but also offer them opportunities to practice lean management.

Leadership & Teamwork: Striving to Excel

From July 22 to 23, the training camp reached the climax of its Leadership Training Camp and outdoor development program. In the Leadership Training Camp, through role-playing, case analysis, and other interactive methods, the participants learned how to become outstanding team members and how to exert a guiding influence within a team. Meanwhile, the outdoor development program put the participants’ teamwork capabilities, adaptability, and psychological resilience to the test through a series of challenging tasks. Amid mutual support and encouragement, the participants not only deepened their friendship but also mastered skills to stay calm under pressure and identify ways to solve problems—laying a practical foundation for their future collaborative work in the workplace.

Field Visit: Experiencing the Industry’s Cutting-Edge

On the final day of the program, the training camp organized the participants to visit and learn at OCEANO Factory—a leading domestic ceramic enterprise. At OCEANO’s modern production lines and R&D center, the participants witnessed the latest technologies and manufacturing processes in the ceramic industry. Through communication and interaction with OCEANO’s staff, they not only broadened their horizons but also gained a profound understanding of the ceramic industry’s future development trends and opportunities.

Conclusion

With the successful conclusion of the 2024 "New Forces" College Student Training Camp, 33 new recruits embarked on a new journey, brimming with gains and aspirations. They have not only acquired professional knowledge and skills but also undergone comprehensive development in teamwork and leadership. Looking ahead, they are expected to grow into key contributors to Sinocera Create-tide and even the broader ceramic industry, driving the inheritance and innovation of Chinese ceramic culture. Sinocera Create-tide will continue to uphold its development philosophy of "People-Oriented, Innovation-Driven," and provide a broad platform for development and growth opportunities for more aspiring young talents.