Over the past 40 years, marketing and channel transformation in the ceramic industry have undergone countless iterations. From early wholesale, retail, agency, and distribution, to later engineering procurement, strategic cooperation, bulk purchasing, and e-commerce, and then to the current booming integrated home decoration—new forces are gathering and emerging almost all the time, while old channels and paths are gradually fading away and collapsing.

Just a few years ago, large-scale professional home furnishing malls represented by Easyhome and Red Star Macalline were still filled with numerous brands and crowds of people. Today, however, only a handful of top-tier brands remain, and a large number of second and third-tier brands have disappeared. Not so long ago, engineering channels were highly sought-after, and strategic business was thriving. Yet, as the real estate sector has cooled down, a large number of ceramic enterprises have been trapped in debt crises.

Overcapacity, market differentiation, consumption upgrading... Whether it is ceramic enterprises or distributors, they are once again facing the pressure of transformation brought about by market changes.

Looking back at the past few decades, ceramic enterprises have hardly ever truly faced end consumers. The so-called "customers" were either wholesalers, retailers, real estate developers, or decoration companies. The market's consumer channels, or traffic channels, have always been firmly controlled by third parties. As a result, ceramic enterprises have often been unable to reach end consumers at all.